More details have been released on the upcoming 60-second ad that Audi will be airing during the Super Bowl next month.
The ad that Audi will be airing will feature the new supercharged A6 sedan along with Jason Statham, star of the Transporter film series in which the hero drives a...Audi A8.
The ad finds Statham skipping through time, in chase scenes inspired by classic action films of the past few decades, looking for a getaway vehicle that will do the trick for him. Finally, he comes upon the new supercharged A6.
This is the second year in a row in which Audi will run a Super Bowl ad. Last year, it ran a spot on the R8 supercar in a parody of the Godfather film. Audi declared the expensive ad a success, claiming it saw traffic to its website, audiusa.com, triple in the weeks after the commercial aired. The going rate for running an ad during the Super Bowl is about 3 million dollars for 30 seconds.
The new ad was produced by Audi's advertising agency, Venables Bell & Partners of San Francisco, and it was shot on-location in LA.
Super Bowl XLIII takes place in Tampa Bay, Florida on Sunday February 1st and will air on NBC in the US.

Courtesy of WorldCarFans.com and written by Alex Ricciuti 1/22/09

Susan B. Anna

With Transporter 3 now in theatres, the director of the first two films is claiming the sex scenes between Transporter star Jason Statham and actress Natalya Rudakova in the latest installment are misleading -- because the character Statham plays in the films is gay. Lou Letterier, who directed the first two films in the franchise, outed the character of Frank Martin in an interview with the Los Angeles Times. "If you watch the movie and you know he's gay, it becomes so much more fun. It's so great -- the first gay action movie hero!” He continued, “Action fans in general are pretty homophobic. You see these tough guys who say, 'The Transporter, that's such a great movie!’ If they only knew they're really cheering for a new kind of action hero.” Letterier pointed to a scene in the second film in which a character played by model Amber Valetta makes a play for Martin, only to be rebuffed by the line “It's because of who I am.” “That’s him coming out,” Letterier said. Though Letterier has yet to see the latest installment, which is directed by Oliver Megaton, he said he recently went back and watched the first films and realized they weren’t as gay as he had originally intended. “I was sick over the weekend and my 2 Transporters were on, so I watched them and in fact they aren't that gay,” Leterrier wrote in an e-mail to the Times. “But it makes for fun movie legends.”
- Advocate